Supertmarket Sarah
is a website that aims to bring a personal, tactile and original
experience to shopping online. Built on the simple idea of a wall full
of “clickable” items, hand picked or commissioned by Sarah.
The homepage is an image of Sarah’s living room wall where she displays
all the unusual items she sources and creates. Or she invites a
designer to curate a wall, giving them full creative license and the
results are always really exciting. The wall frequently changes as
Sarah regularly refreshes items so people can be inspired on every
visit to her site.
In today’s world of chain shops and homogenous brands, Supermarket
Sarah puts a fun spin on consumer culture. The site has a range of
designs from vintage fashion to customized objects. There is a
selection of work by up and coming designers as well as some unexpected
curios. Everything is a ‘one of a kind’ piece with a story about its
discovery provided by Sarah.
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